Play Food

Saxton Freyman is an author and artist, author of several illustrated books made of carved fruits and vegetables. He has a real talent to give human figure and lively expresion to a simple fruit.

Carl Willat realized a commercial for Safeway.com using it's character. Click here to watch it (it's the smiling orange), so cute !

Other retailer to use his talent, the new urban concept from Carrefour : Carrefour City. Located in Paris, the store shows illustration by Saxton Freymann in the fresh products area. Good job Anna !

Excellent ! Home made Trader Joe's Comercial

Trader Joe's is a superb retail concept developed by the Aldi group. Amazing to see how the German Hard Discount chain succeeded in reinventing a concept specifically for US customers (a total "retailtainment" experience) with the basics of the hard discount concept (private label, edlp, strong logistics,...).

Trader Joe's success is also due to the special relationship he builds with his customers. Great example with this video made by Carls Fine Films (CFF), a film company specialized in computer generated and animation movies. CFF is located in San Francisco, close to a Trader Joe's shop. The owner, Carl Willat, were told by a Shop Manager that shooting photos is prohibited. So he decided to make a (not so) short comercial about Trader Joe's with his Treo phone. Result is great ! Trader Joe's should use it for his own comercials !!

PS: You surely recognized the song adapted from Antonio Carlos Jobim Águas de março.

PSS: Want more about Trader Joe's ?

See a previous post here.