It's common in Mexico to find at the entrance of the Supermarkets a price comparison between two shopping carts with a sample of products, showing of course, that the store is much cheaper than the competitor. It's also not so obvious to add, like a legal mention "No incluye el carrito" aka "Cart not included".
"Dear clients, you may find the Juices where was the beers and Waters where was the wines"As Tesco says it : Every little helps...
Posts
2 comments:
French retailers are still cold feet about that topic. Leclerc aside, I only know Auchan that decided to counterattack by advertising on competition price comparison.
That is a pitty, because this is a very powerful communication medium.
You're right. Some isolated supermarkets show price comparison, but French law is very strict in that field.
Post a Comment