Friday, July 31, 2009
Customer info in Mexican Supermarket
It's common in Mexico to find at the entrance of the Supermarkets a price comparison between two shopping carts with a sample of products, showing of course, that the store is much cheaper than the competitor. It's also not so obvious to add, like a legal mention "No incluye el carrito" aka "Cart not included".
Labels:
customer information,
mexico,
supermarkets
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2 comments:
French retailers are still cold feet about that topic. Leclerc aside, I only know Auchan that decided to counterattack by advertising on competition price comparison.
That is a pitty, because this is a very powerful communication medium.
You're right. Some isolated supermarkets show price comparison, but French law is very strict in that field.
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