Since Jeff Koons and his Hoover Vacuum cleaners series (which can be seen at the Tate Modern in London or at the Whitney Museum in NYC), vacuum cleaners may have an artistic role. With the use of daily objects, Koons is questioning the aesthetic of mass consumption and the power of consumer industries. The most banal object is presented in his vitrine like a jewel case.
Koons is obsessed with perfection and the vacuum are presented brand new, immaculate under neon lights like a star or holy relics. Isolated from the dirty world they are totally losing their first and main function.
Visiting Venice last year, I was attracted by this strange shop, presenting old fashion vacuum cleaners also like pieces of art on their pedestals. Strange and unreal atmosphere.