Since Jeff Koons and his Hoover Vacuum cleaners series (which can be seen at the Tate Modern in London or at the Whitney Museum in NYC), vacuum cleaners may have an artistic role. With the use of daily objects, Koons is questioning the aesthetic of mass consumption and the power of consumer industries. The most banal object is presented in his vitrine like a jewel case.
Koons is obsessed with perfection and the vacuum are presented brand new, immaculate under neon lights like a star or holy relics. Isolated from the dirty world they are totally losing their first and main function.
Visiting Venice last year, I was attracted by this strange shop, presenting old fashion vacuum cleaners also like pieces of art on their pedestals. Strange and unreal atmosphere.
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That is actually the fact for the blender of Braun, that is considered for some as a piece of art. In matter of fact, this product has been designed using the "magic number", as the one of the Da Vinci code, which is a sign of perfection.
Jeff Koons also showed his hoovers at Versailles. It was very interesting! He put them just next to a painting of Marie Antoinette, creating a dialogue. Here is the review: http://bruchansky.name/2008/12/15/about-curating-jeff-koons-at-versailles/
Check out the latest vacuum cleaner reviews and tests from the Good Housekeeping Institute. Camelia Brown
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