Beer temple

Amazing photos sent by Jean-Claude (alias Dadi), of a Gothic Beer cathedral.

Anyone knows where and who shot this ?

When more is more: beer shelf in Whole Foods

Whole Foods Market Beer Category Manager has not read The Paradox of Choice by Barry Schwartz. Choice Overload may trouble the customer, setting up unrealistic expectations. Its supposed to bring stress and discourage the clients... 

Well, sometimes it's simply also helps to sell more ! In front of this fantastic display who's not strongly encouraged of buying a pack of beer with such assortment ?

Photo shot in Whole Foods Market, August 11th 2008