Greatest promo ever !

Incredible promotion from the Clayton homes company, a promo you can't refuse ! Just for buying a single home, you get a can of pork and beans from Van Camp's. Yeah a 60cts value !! Hurry up, offer valid only thru end of 2009. The ad can be seen on the Columbia Herald site :

It would have been much more interesting to say that buying a 80 000$ can of beans you get a free home !

Nice display of a broom promo

I liked very much the display of this broom promotion, photo shot in a Carrefour supercenter, in Buenos Aires Argentina.

Not very productive for human resources but the "m

ass" effect, undoubtedly, is very effective !

If you find interesting or nice displays of products, do not hesitate to send me your photos to be posted.

The raining promo in Bogota

Bogota is a wet city. On average, it's pouring rain 96 mm per year. You can compare this stat with average precipitation of New York (47mm), Paris (64mm) or Beijing (65mm). For weather base comparisons, look here. 

As salesmen can experiment everyday, rain is not favorable of good sales, unless for malls (and umbrella sales !).

The Biblos bookstore is one of my favourite bookstore in Bogota. Located in the Zona Rosa, it has an interesting assortment of books and get some international newspaper. To take oportunity of the rainy days, Biblos bookstore offers special discount of 5% on all books and 10% on coffee, meanwhile it's raining ! It rains so often in Bogota that this promo may be considered as every day low price...

Instinct vs. "Super Crunching" ?

Google is changing our lives. How ? By turning data into profits. His data mining and capacity to deal and sort out conclusions that makes sense from terabytes of data has changed everything. We’re switching from the power of the experts and experience to the realm of standard deviation and logarithmic formulas (formulas better kept that Coca-Cola recipe !).

Ian Ayres book’s describes amazing examples of application of “Super Crunching” in fields as different as Wine testing (predict future value of Bordeaux vintage upon average summer temperature and rain level during harvest) or Casinos. I was impressed to learn that Harrah’s Casinos predict how much his gamblers are ready to lose and still enjoy the game to be able to come back. The “pain point” of the gambler is estimated with information like age, sex and wealth through his zip code area. Passed the determined "pain point" or maximum estimated loss, a gift / invitation is gently offered to the selected customer ! How to transform a big loss in enjoyable experience...

The interesting point with Super Crunchers is the way it describes the switch between instinct or experience vs. quantitative analysis to predict outcomes.

Transposed to the Retail area, it seems that defining the product to be promoted is, in most cases, more the result of an opportunity rather than a deep analysis of its profitability, cannibalization effect or capacity to attract new customers.For example, this photo shot in Carrefour where all kind of shampoo are in promo in the same time.

More is less

Voilà un exemple impressionnant de signalisation et d'effet de masse chez Kaufland en Pologne. Que retiens t on à la fin de cette "forêt d'affiche"?