Thursday, June 11, 2009

Uniqlo concept stores and Bratop concept

Uniqlo is a fantastic apparel retail company, owned by the Fast Retailing Group. It's one of the top apparel company in the world with 800 stores and a total turnover close to 3 billion euros (also owner of Comptoir des Cotonniers and Princess Tam Tam, famous brands in France).

After having shot the photo (look at the right !) at the flagship store in Soho, New York, I bought one of my favourite blpull over.

Uniqlo is a very innovative company, they have launched a new T-shirt concept store in Harajuku, Tokyo, Japan.

Uniqlo has also recently launched the Bratop (have a look at the website, very nicely done), a Top with an integrated bra. A simple top that maintain the bust.

Original, you need to wear it from the bottom up. If any of you have ever tried, commentary welcomed ! Available in 9 styles and 16 colors from 15,5$.


Joan Saks Berman said...

I didn't understand what you meant about wearing it from the bottom up. Please explain.

Grégoire Kaufman said...

Here is the explanation, directly taken from Uniqlo website :
Instead of pulling it down from over her head, the Uniqlo Bra Top is best worn when the wearer steps into it, slides it up over her hips, and pulling the straps over and onto her shoulders. Because of the innovative construction of the built-in bra and its stretch material, the Bra Top can be put on most easily this way, giving the wearer a better bust line.

Anonymous said...

Hello Gregoire!
Je voulais juste te dire que j'ai porte des tops (dos nu) comme ceux la mais achete a la Redoute il y a une dizaine d'annee!! C'est genial et je les enfilai aussi par le bas, c'etait plus simple et surtout plus pratique!!!
Merci encore pour ton blog qui est top!!!
Sophie (Barillet-Savelli)