The famous shoe Web retailer Zappos is well-known for his outstanding customer policy (his 1# core value is "delivering WOW through service"), combining free shipping and free return policy. Free return is used as a marketing tool essential to the comercial model. More than 25% of the models ordered are returned ! Costly but essential to consolidate confidence to your shoe customers.
Zappos has also developed a fascinating application on his website, similar from the Wal Mart one that can be found here. You can watch live the orders made in the US, appearing the photo of the product and the city where it will be shipped !
have a look :
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