Hema is a Dutch Department Store with a large and nice private label assortment. Acronym of "Hollandse Eenheidsprijzen Maatschappij Amsterdam" to be translated as "Unique prices Company Amsterdam" ... It belongs to the cultural patrimony of The Netherlands (isn't it Chris ?), Hema is established since 1926 and got fame for his pastries and (used to be) fixed prices.
When you look for Hema on Google, the first entry is this fake (?) and funny website :
Just login and wait !
Was it developed by the company or just a buzz ?
You may go here to buy online (delivery only in the Netherlands)
Photo credit : rheauchyr