Tuesday, January 6, 2009

Football land art in Carrefour Argentina

During 2002 Football World Cup, I was in charge of Carrefour store (called Norte at that time) in Buenos Aires, Argentina. As everybody knows, Football in Argentina is a second religion. If (only) less than 2% of the population is playing football, 9 over 10 people is supporting a local team. That's even one of the first question you're supposed to answer when a baby is born : which team will he (or she !) be supporter...

In 2002, just after the peso crisis, we had to give back confidence to customers and employees. I got this idea to organize a contest between stores to emulate them : your store as the best supporter of the National Team. Results were impressive where all employees came with the "albiceste" shirt (official shirt) and decorating the supermarkets as land art performance. Here are some pictures of the stores located through the Santa Fe avenue (Vidt, Palermo, Berruti).

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