Friday, December 26, 2008

Perception vs. reality




Ads are made to sell, ok we all agree on that. But where are the limits in doing so ? A representation too far from reality would not have the risk to disappoint the client and break the dream patiently constructed ?

Ads vs. reality website compares burgers ads vs. real product shot just after having bought the "meal".

Like the traditional ads "before" and "after" for plastic surgery, Pundo 3000 is a very funny and recommended site which purpose is to show the ad, the pack then the real product "ready to eat". They also have published a book of the project that can be found here

On top a nice example of perception vs. reality with the icon of Fast food : the Big Mac.

3 comments:

goooooood girl said...

your blog is very fine......

Sebastien said...

This reminds me of a movie with Michael Douglas called Falling Down.

There is a great scene about hamburgers:

http://www.youtube.com/watch?v=hM8qT9Xop5k

Grégoire Kaufman said...

Sebastien, you're right, this scene from Falling down is great to illustrate "Customer is always right" principle and the disappointment of M Douglas in front of his order. Thank's for the comment.