DMC, world leader of embroidery is a 262 years old company (yes, founded in 1746 !). The company is facing big challenges these days with the withdrawal of its main shareholder, GPG fund. DMC is well known for it's fascinating broad range of colours and the quality of his thread. Everyday, it sells 1 million threads in more than 40 000 points of sale.
Photos shot in Lyon last spring. I was appealed by the accumulation of products, like a photo of Chris Jordan ...?